![STOCKHOLM 1978-11-12. Bjorn Borg of Sweden (left) has lost against John McEnroe, USA, in the semifinal of the Stockholm Open November 12 1978, It's their first meeting and the first time Borg STOCKHOLM 1978-11-12. Bjorn Borg of Sweden (left) has lost against John McEnroe, USA, in the semifinal of the Stockholm Open November 12 1978, It's their first meeting and the first time Borg](https://c8.alamy.com/comp/2GJAWEF/stockholm-1978-11-12-bjorn-borg-of-sweden-left-has-lost-against-john-mcenroe-usa-in-the-semifinal-of-the-stockholm-open-november-12-1978-its-their-first-meeting-and-the-first-time-borg-loses-against-a-younger-opponent-bjrn-borg-tv-har-frlorat-mot-john-mcenroe-usa-i-semifinalen-i-stockholm-open-med-siffrorna-6-3-6-4-det-r-deras-frsta-mte-och-frsta-gngen-borg-frlorar-mot-en-yngre-motstndare-photo-sven-erik-sjoberg-dn-tt-kod-28-2GJAWEF.jpg)
STOCKHOLM 1978-11-12. Bjorn Borg of Sweden (left) has lost against John McEnroe, USA, in the semifinal of the Stockholm Open November 12 1978, It's their first meeting and the first time Borg
Björn Borg - We've been perfecting underwear for over thirty years. Designing and redesigning. Improving and evolving while staying true to our fashion heritage. We've never taken any shortcuts because you can't
![STOCKHOLM 1978-11-12. Bjorn Borg of Sweden (left) has lost against John McEnroe, USA, in the semifinal of the Stockholm Open November 12 1978, . It's their first meeting and the first time STOCKHOLM 1978-11-12. Bjorn Borg of Sweden (left) has lost against John McEnroe, USA, in the semifinal of the Stockholm Open November 12 1978, . It's their first meeting and the first time](https://l450v.alamy.com/450v/2gjaweg/stockholm-1978-11-12-john-mcenroe-usa-reaches-for-the-ball-during-the-semifinal-match-against-bjorn-borg-at-the-stockholm-open-november-12-1978-mcenroe-defeated-borg-with-6-3-6-4-and-gave-borg-his-first-loss-against-a-younger-opponent-in-their-very-first-match-john-mcenroe-usa-kastar-sig-efter-bollen-i-matchen-mot-bjrn-borg-i-semifinalen-i-stockholm-open-mcenroe-besegrade-borg-med-6-3-6-4-och-gav-borg-sin-frsta-frlust-mot-en-yngre-motstndare-i-deras-allra-frsta-match-foto-sven-erik-sjoberg-dn-tt-kod-28-2gjaweg.jpg)